Advertising Standards Council of India

The Fading Realities of Influencer Economy

The influencer economy thrives on a blend of authenticity and commercialism, compelling consumers to reassess their purchasing decisions. While influencers promote products and experiences, the boundaries between genuine recommendations and paid endorsements often blur, raising questions about consumer manipulation and environmental consequences amid the relentless drive for consumption and over-tourism.

ASCI Guidelines Applicable on Influencers in India

Are you someone who promotes or talks about a brand on your social media handles, including your websites or YouTube channel? If yes, then you must read this post to make yourself aware of the Guidelines[1] issued by the Advertising Standards Council of India (ASCI)[2] effective from 14 June, 2021, to ensure compliance. Therefore, theseContinue reading “ASCI Guidelines Applicable on Influencers in India”